Glossary > Platform Score

Platform Score

The platform score is a computed score from 0 to 100 for investment platforms. The goal of the platform score is to highlight platforms that demonstrate continued support for helping people invest for retirement.

Since this is specifically for retirement, the metrics we use to score platforms favor those who encourage long-term, diversified, low-fee, tax-optimized investing – the same criteria we focus on in The Minimal Investor Course. Platforms that encourage day trading will rank lower. Platforms that allow day trading AND retirement investing will be at the top.

Here’s a breakdown of how we score each investment platform. Some of these scores are subjective. That means that Minafi decides the score. Others are objective, which means they’re driven by an algorithm based on facts and can’t be changed. The total score is a combination of some subjective scores and some objective scores.

Criteria Percent
Minafi Rating (subjective) 20%
Usability Score (subjective) 10%
Fee Score (objective) 20%
Age Score (objective) 5%
Trust Score (subjective) 20%
Retirement Score (objective) 10%
JD Power Rating (if available) (objective) 20%
Total 105%
We’ll scale this up to be out of 100% based on what we review for each platform. If they don’t have a JD Power rating, we’ll scale up the 85% to be out of 100%.

Minafi Rating – We’ll rank each platform on a scale of 1-10, with 0.5 increments. We’ll multiply that score by 2 to generate the percentage out of a possible 20. This is an overall takeaway of this platform with all things considered. A platform may have very high fees and a high rating if they prove them out. Likewise, a low-cost platform might have a low rating if it’s unusable.

Usability Score – How easy is this site to use on a scale of 1-10. A site can be amazing with everything perfect, but you never want to log in you’re not going to want to invest there.

Fees – How much you spend on fees has a massive impact on your long-term investing prospects. Your fees are based on how much you would pay for a diversified portfolio on a $1,000 portfolio, a $100,000 portfolio, and a $1,000,000 portfolio, summed up each year compared to other platforms.

For example, at Vanguard, you would pay a $20 account fee for the $1,000 portfolio, but no account fee after that. You’d pay $0 on Vanguard mutual fund and ETF trades, but would have an average expense ratio of around 0.10%. That gives $21 + $100 + $1,000 = $1,121 in total fees.

We compare that number with other platforms to figure out their “percentile”. If they’re in the 100th percentile, then they have the lowest fees in their category and would get all 20%. If they have the highest fees, they’re in the 0th percentile and would get 0%.

For the expense ratio, we use a few guidelines:

  • The average expense ratio of a 3-fund portfolio using this platforms US stock market fund, an international fund, and a general bond fund.
  • An additional 0.5% expense each year if this platform encourages day trading (for tax purposes), or lacks retirement account options (again, for taxes).

One caveat here: You could pick individual stocks and have a much lower fee than we estimate. This would be possible if you buy and hold for decades in a platform designed for day trading.

The portfolio used for fee purposes looks like this:

  • Under $200,000 invested
    • A target-date fund that’s 30 years away.
  • Over $200,000 invested
    • 50% US Stock Market Index Fund
    • 30% International Index Fund
    • 20% Total Bond Fund

For each, I’ll choose the lowest cost index fund that’s either: recommended by the platform, or that I can purchase through their exchange.

If a platform doesn’t have its own funds (Robinhood, Webull, etc), then we’ll use a constant expense ratio of 0.25%. Yes, it’s possible to get lower fees if you put all your money into a fund like $VTI. Many people getting started will try lots of things before eventually settling on a long-term portfolio. This expense represents that uncertainty & education when a platform doesn’t help get you there.

For example, here’s a look at the funds used for Vanguard and Fidelity.

Vanguard Fidelity
Target-Date Fund $VFIFX (0.15%) $FFFHX (0.75%)
US Fund $VTSAX (0.04%) $FZROX (0%)
International Fund $VTIAX (0.11%) $FZILX (0%)
Bond Fund $VBTLX (0.05%) $FXNAX (0.025%)
Under $200k fees 0.15% 0.75%
Over $200k fees 0.063% 0.025%

Based on these fees, we create a matrix of how much it would cost to invest on these platforms at different investment levels ($1k, $100k, $1m) and 3 different time horizons (1y, 10y 30y) with a consistent 7% a year growth.

Given that, we can see how this platforms fees compare at different prices points and different time horizons. Take a look at these two examples:

Given this matrix, you can see the estimated fees and expenses for investing $1,000 for 1 year would be $4. On the opposite end, investing $1,000,000 for 30 years would result in $247,687 in fees and expenses.

Unlike the first matrix, this one has much higher fees on the low end, but lower fees once you have more invested. Depending on your time horizon and how much you have invested, this can help you figure out which would cost you the least money.

Company Age – Would you rather give all of your money to a company that was started yesterday or one that was started in 1982? This percentage compares the type of platform (self-guided, Robo advisor, advisor) with others of the same type for their age. The oldest company gets all 10 points, while the newest company would get 0 points. Companies in the middle get a percentage based on their order.

Trust Score – Minafi’s score on a scale of 0 (most shady) to 10 (least shady) for this platform. This takes into account what each platform pushes for its users to invest in, the fees charged for these recommendations, and an overall take on how much this platform is optimized to take your money.

Retirement Score – Minafi’s score on a scale of 0 to 10 for how focused this platform is on helping you invest for retirement. This takes into account what types of retirement accounts they offer, what investments they encourage purchasing, whether they recommend day trading or other activities that might result in higher taxes.

Trust score also takes into account decisions made by the company over time that impact investors on its platform. Does this platform have a history of shady decisions that limit choices? Have they adjusted prices upward? Do they encourage you to make more trades so they can make money? All of these contribute to a platforms trust score.

What is a Good Rating?

Minafi ratings are constantly changing as we learn more about each platform. It’s possible to use the lowest-rated platform and invest in the same things as the highest-rated platform.

Ratings aren’t proportional. Comparing a platform with a score of 80% with another with a score of 40% doesn’t mean one platform is twice as good as the other.

Instead, look at most platforms in the same +/- 10% as having similar characteristics. For example, M1 Finance and Betterment have similar scores, but very different offerings.

These scores are purely for educational purposes and does not imply an endorsement for any platform.

Courses Mentioning Platform Score

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Written by Adam on June 10, 2019. 6 comments.

Financial Independence Blog Minafi Canonical
When Pursuing Early Retirement, You Must Be Armed With a Bag of Whys
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Written by Adam on October 30, 2017. 28 comments.

Personal Blog Canonical
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Written by Adam on April 1, 2018. 6 comments.

Investing Featured Blog Minafi Canonical
Do You Vacation or Travel?
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Personal Financial Independence Travel Blog adamfortuna
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Minimalism Blog Minafi Canonical
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Spotlight
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Personal Financial Independence Blog Canonical
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Personal Financial Independence Blog Minafi Canonical
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Written by Adam on December 30, 2017. 5 comments.

Sharing Blog Canonical
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Personal Investing Meta Blog Minafi Canonical
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Personal Mindfulness Blog
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Minafi 2017 Q3 Fall Investment Report
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Personal Financial Independence Investing Blog Canonical
Startup FIRE
Startup FIRE
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Personal Financial Independence Minafi
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Meta Blog Minafi Canonical
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What Opinion do you Hold that Many People Would Disagree With?
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Mindfulness Blog
Thank You!
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Foregoing Cultural Cognizance
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The Focused Investor 1: Alexander from Day Trading Z Robots vs. Human Traders
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Written by Adam on January 10, 2019. 2 comments.

Investing Blog
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My Life & Goals Updates So Far for 2021
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Personal Goals Blog adamfortuna
Spotlight Your Potential with Keystone Habits
Spotlight Your Potential with Keystone Habits
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Written by Adam on December 11, 2017. 4 comments.

Personal Mindfulness Blog
The Gender Pay Gap Told Through Data From the Finance Blogging Community
The Gender Pay Gap Told Through Data From the Finance Blogging Community
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Written by Adam on April 30, 2018. 28 comments.

Financial Independence Investing Interactive Featured Blog Minafi Canonical
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Understanding the Expense Ratio and How It Affects Your Investments
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Investing Spotlight
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How To Make Money On Facebook and 14 Ways People Are Doing It
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Personal Finance Spotlight
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Buffett’s 10/10/10 Rule For Making Financial Decisions
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Written by Adam on November 14, 2018. 2 comments.

Personal Mindfulness Blog Minafi Canonical
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Financial Independence Groups: Meetups, Forums, Events and How To Find Likeminded People
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Written by Adam on February 24, 2021. 4 comments.

Financial Independence Blog Minafi Canonical
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Where Are You On The Minimalist Living Spectrum?
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Written by Adam on November 16, 2017. 7 comments.

Minimalism Blog
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What Does Financial Independence Mean to Me? Is it Just About Quitting and Retiring?
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Personal Financial Independence Blog Canonical
Why I’m Loving Apartment Living After 35 Years in a House
Why I’m Loving Apartment Living After 35 Years in a House
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Written by Adam on March 5, 2018. 23 comments.

Personal Minimalism Blog Canonical
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Meta
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Personal adamfortuna
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Personal Blog Minafi Canonical
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Written by Adam on January 25, 2021.

Invest Exclude
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Mindfulness Blog
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Mindfulness Minimalism Blog Canonical
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Personal Financial Independence Investing Blog Canonical
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Mindfulness Minimalism Blog
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Financial Independence Investing Blog Canonical
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Personal Minimalism Blog Minafi Canonical
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Investing Blog Minafi Canonical
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Financial Independence Investing Blog Canonical
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What is Your Rainy Day Project?
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Written by Adam on August 19, 2019. 9 comments.

Mindfulness Financial Independence Blog adamfortuna
Data Says the Millennial Early Retirement Age is 40 – Here’s How They Could Do It
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Minimalism Financial Independence Interactive Data Blog Canonical
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Personal Goals Blog
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Growing Kids Self-Control For $5 a Week
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Mindfulness Investing Blog
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What You Should Know About Investing At Every Age From 16 to 60
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Personal Investing Blog Minafi Canonical
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How Is This Site Built?
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7 Mindsets to Thrive in Financial Independence
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Personal Mindfulness Blog Minafi Canonical
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An Interactive Guide to Early Retirement and Financial Independence
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Financial Independence Investing Interactive
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Minimalist are not Nomads, but Nomads are Minimalists
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Why Minafi’s Logo is a Torii
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Mindfulness Meta Blog Canonical
Mastery is a Trap
Mastery is a Trap
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Personal Mindfulness Goals Featured Blog adamfortuna
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March 2019 Investment, Goals and Spending Breakdown
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Personal Blog Minafi Canonical
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Plan Your Perfect Week in Retirement Today
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Personal Financial Independence Blog Minafi
My Favorite 130 Books Read in 2019
My Favorite 130 Books Read in 2019
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Personal Blog
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What’s the Difference Between Fire, Lean Fire, and Fat Fire?
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Financial Independence Featured Data Blog Minafi Canonical
Seeking Mentors
Seeking Mentors
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Personal Mindfulness Blog
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Personal Goals Blog Minafi
Comparison is the Thief of Joy, but How Do You Stop?
Comparison is the Thief of Joy, but How Do You Stop?
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Mindfulness Blog
How Tradition Tricks You Into Wanting Things You Don’t Need
How Tradition Tricks You Into Wanting Things You Don’t Need
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Personal Mindfulness Minimalism Blog adamfortuna
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2016 Year in Review
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My 2020 Year in Review
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Personal Blog
2011 Year in Review
2011 Year in Review
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Personal Blog
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Use Savings Rate as a Lifestyle Inflation Canary
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Written by Adam on August 7, 2017. 21 comments.

Financial Independence Blog Canonical
The Burden of Now
The Burden of Now
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Written by Adam on November 21, 2017. 1 comment.

Mindfulness Goals Blog
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The Bulletproof Strategy to Develop a Morning Ritual
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Personal Mindfulness Goals Blog Minafi Canonical
FSKAX vs VTSAX
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Invest Invest Compare
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Minimalism Blog
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The Rule of 72 Calculator: How to Perform Compound Interest Calculations In Your Head
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Investing Interactive Calculators Blog Minafi Canonical
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Personal Blog Canonical
FNILX vs FZROX
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Funds Fund Compare
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My Personal Goals for Q3 2018 – Health, Book & Interactive Guide
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Personal Goals Blog Minafi Canonical
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Mutual Funds vs ETFs: What’s the Difference Between Them?
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Financial Independence Investing Blog Canonical
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My Biggest Investment Mistake and the Lessons I’ve Learned
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Invest Spotlight
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Goals Blog Canonical
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Challenge Yourself with Weekly Task Planning Using Todoist
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Mindfulness Goals Blog
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If You Want to Reach Your Goals, Track Your Activities
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Mindfulness Blog
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How We Spent $15,000 on Our Honeymoon and Why We’d Do It Again
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Personal Featured Blog Minafi Canonical
Create a Consumption Ledger
Create a Consumption Ledger
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Goals Blog
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May Goals, Investments and Spending – Running, Hiking and Enjoying Time Outside
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Personal Blog Minafi Canonical
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July 2020 Theme: Vision
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Personal Goals Blog
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The Definitive Guide to Tax-loss Harvesting and Avoiding Wash Sales
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Investing Taxes Blog Minafi Canonical
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March 2018 Goals – Slow Movement
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Personal Goals Blog adamfortuna
The Simple Path to Wealth Book Review
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Investing Blog Canonical
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January 2018 Goals – Writing Entirely Too Much!
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Personal Goals Blog
Newspaper Mindfulness Exercise
Newspaper Mindfulness Exercise
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Mindfulness Blog
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Here’s Why You Feel Exhausted: A Look at Thinking vs Doing
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Personal Mindfulness Financial Independence Blog Minafi Canonical
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Which Investment Accounts Should I Use?
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Financial Independence Investing Blog Canonical
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The Minimal Investor ESPP Guide and Calculator
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Investing Blog Minafi Canonical
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How I Would (and Do) Invest $1 Million
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Financial Independence Investing Blog Canonical
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Financial Freedom Book Review – A Guide to Retiring Early
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Personal Blog
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April 2019 Investment, Goals and Spending Breakdown
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Personal Blog Minafi Canonical
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Personal Featured adamfortuna Duplicate
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Fernweh – A Longing for Travel and Places Unseen
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Written by Adam on July 15, 2019. 6 comments.

Mindfulness Financial Independence Blog adamfortuna
Does This Mean the End of the FIRE Movement? [Answer: No]
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Personal Financial Independence Investing Taxes Blog Minafi Canonical
My Doomed Adventure Hiking the Highline Trail
My Doomed Adventure Hiking the Highline Trail
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Personal Travel Spotlight Minafi
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Your House Doesn’t Count Towards the 4% Rule
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Personal Financial Independence Blog Minafi Canonical
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FinCon 2019 – Washington, D.C, Friends and Inspiration
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Personal Blog Minafi Canonical
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Living for Tomorrow vs Living for Today
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Mindfulness Financial Independence Blog
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Minafi 2018 Q1 Spring Investment Report
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Personal Financial Independence Investing Featured Blog Minafi Canonical
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Personal Blog adamfortuna
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Personal Goals Blog Canonical
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Personal Goals Blog Canonical
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Travel Spotlight
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Personal Goals Blog
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Minafi 2017 Q4 Winter Investment Report
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Personal Financial Independence Investing Featured Blog Canonical
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Personal Mindfulness Financial Independence Travel Blog
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My FinCon 2018: Friends, Inspiration and Motivation
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Personal Blog Minafi Canonical
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I’ve Tracked My Spending For 8+ Years and Here’s What I Learned
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Personal Financial Independence Blog Canonical
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Our 7 Rules of Travel Spending
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Financial Independence Blog
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Retirement Simulator
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Investing Interactive Calculators
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Here is Your Guide to the Best Personal Finance Software
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Personal Finance Spotlight
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Prevent Your Investments from Theft! Secure Your Vanguard Account with Yubikeys and Google Voice
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Written by Adam on May 23, 2019. 3 comments.

Financial Independence Investing Blog Minafi Canonical
The Simple Three Fund Portfolio at Vanguard
The Simple Three Fund Portfolio at Vanguard
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Financial Independence Investing Blog
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11 Things to Consider Before Investing in Cryptocurrency in 2021
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Investing Spotlight
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Mint Mobile Review: For $15/Month Is It Worth It?
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Financial Independence Blog Minafi Canonical
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Funds Fund Compare
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How I Learned to be Less Critical of Others
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Mindfulness Blog
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June 2020 Theme: Explore
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Written by Adam on June 2, 2020. 8 comments.

Personal Goals Blog
The Complete Guide to Withdrawing Funds Early From Your 401(k), IRA and Roth IRA
The Complete Guide to Withdrawing Funds Early From Your 401(k), IRA and Roth IRA
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Written by Adam on June 29, 2020. 9 comments.

Investing Taxes Blog Minafi Canonical
The Focused Investor 2: OthalaFehu on Preparing for the Worst with Precious Metals
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Investing Blog
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Lagom: Swedish Minimalism for Enough
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Mindfulness Minimalism Blog
Our New $6,000 Car
Our New $6,000 Car
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Personal Blog Minafi Canonical
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Personal Goals Travel Blog Minafi Canonical
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Mindfulness Goals Blog adamfortuna
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Why You Should Plant a (Symbolic) Garden For Early Retirement
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Personal Financial Independence Blog Minafi Canonical
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Personal Goals adamfortuna
2013 Year In Review
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Personal Blog
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Invest Exclude
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Goals Blog
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Personal Investing Blog Minafi Canonical
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Personal Goals Blog adamfortuna
Why I’m Going for FIO – Financial Independence with Options
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Personal Financial Independence Calculators Blog Canonical
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Invest Exclude
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Mindfulness Minimalism Blog
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August / September 2017 Personal Goals & Review
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6 Thoughts After 6 Months of Early Retirement
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Personal Financial Independence Blog Minafi Canonical
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Personal Blog
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Personal Mindfulness Blog
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September / October 2017 Personal Goals & Review
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Personal Goals Blog
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