M1 Finance Review

M1 Finance

Founded 2015

Minafi Score

98 /100

Minafi Rating

10 /10

Usability Rating

8 /10

Cost Rating

10 /10

Trust Rating

8 /10

Company Age Score

5 /5

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M1 Finance Alternatives

All comparisons:

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M1 Finance

98

Minafi's Take

M1 Finance is in many ways the best of both words – Roboadvisor and self-managed account. With a few clicks, you can set up an account, create an asset allocation for your investments based on advice from experts, and set up automatic deposits going forward.

What’s even better is that M1 Finance doesn’t charge any fees for this. Behind the scenes, you can invest in Vanguard funds, but without needing to focus on the day-to-day choices.

Minafi recommends M1 Finance for people investing for retirement.

Just The Facts

Here’s everything you want to know about M1 Finance.

Who Manages Your Money?

M1 Finance is categorized as a Roboadvisor. After you create your account and set your timeframe for investing and your risk tolerance, M1 Finance will make all investment decisions for you.

What Features Does M1 Finance Offer?

M1 Finance allows you to invest using at least 6 different account types, over at least 3 platforms.

How Much Does M1 Finance Cost?

Fees are based on [M1 Finance's](https://www.m1finance.com/legal/disclosures/misc-fees/) fee structure which has no advisor fee. We used an expense ratio of 0.05% which corresponds to using their "General Investing > Aggressive" portfolio allocation.

Current Promotions

Fees & Expenses View all fees

  • No management fee - M1 Finance changes no advisor fee.
  • $125/yr fee for an M1 Plus Account.
  • Additional Fees for various other one-off services like wire transfers, paperwork, or account conversions.

How Do I Sign Up?

Open an Account

Pros

  • No advisor fee, trading fee, or monthly fee.
  • Concept of “Pies” - preset portfolios you can pick with a single click.
  • Automatic investing enables rebalancing your portfolio as you make new contributions.
  • Borrow against your portfolio with a low-interest loan.

Cons

  • No tax-loss harvesting
  • By adding multiple pies you can easily create an overly complicated portfolio of portfolios that duplicates investments.
  • Limited trading time - On a free account, all of your transactions will happen in the morning. With an M1 Plus account, you can also trade in the afternoon.

M1 Finance Screenshots

We have 4 screenshots of M1 Finance.

  • screenshot.title

    M1 Finance - Setup Pie

  • screenshot.title

    M1 Finance - Choose Companies

  • screenshot.title

    M1 Finance - Create Pies

View all 4 screenshots

M1 Finance Alternatives

Here's a look at how M1 Finance compares with it's closest competitors.

M1 Finance

98

Open An Account
Ratings
Rating Type Rating
Minafi Rating 10 /10
Usability Score 8 /10
Cost Rating 10 /10
Trust Rating 8 /10
Company Age Score 5 /5
JD Power Score -
Overview
Overview Feature Included
Founded 2015
Min Investment $100.00
Classification
Accounts Offered
How to Access
Allows Investors from
Features
Feature Included
Automatic Investing
Automatic Rebalancing
Automatic Tax-Loss Harvesting
Checking Account
Fractional ETF Shares
Free Trades
Good for Beginners
Good for Day Trading
Good for Retirement
Sign Up Bonus
Fees & Expenses
Fee Type Included
Management Fee -
Monthly Fee -
Options Fee -
Trade Fee -

Vanguard

99

Open An Account
Ratings
Rating Type Rating
Minafi Rating 10 /10
Usability Score 5 /10
Cost Rating 9 /10
Trust Rating 10 /10
Company Age Score 5 /5
JD Power Score 10 /10
Overview
Overview Feature Included
Founded 1975
Min Investment $1,000.00
Classification
Accounts Offered
How to Access
Allows Investors from
Features
Feature Included
Automatic Investing
Automatic Rebalancing
Automatic Tax-Loss Harvesting
Checking Account
Fractional ETF Shares
Free Trades
Good for Beginners
Good for Day Trading
Good for Retirement
Sign Up Bonus
Fees & Expenses
Fee Type Included
Management Fee -
Monthly Fee -
Options Fee -
Trade Fee -

Betterment

87

Open An Account
Ratings
Rating Type Rating
Minafi Rating 9 /10
Usability Score 10 /10
Cost Rating 5 /10
Trust Rating 9 /10
Company Age Score 5 /5
JD Power Score -
Overview
Overview Feature Included
Founded 2008
Min Investment $0.00
Classification
Accounts Offered
How to Access
Allows Investors from
Features
Feature Included
Automatic Investing
Automatic Rebalancing
Automatic Tax-Loss Harvesting
Checking Account
Fractional ETF Shares
Free Trades
Good for Beginners
Good for Day Trading
Good for Retirement
Sign Up Bonus
Fees & Expenses
Fee Type Included
Management Fee
Monthly Fee -
Options Fee -
Trade Fee -

Compare M1 Finance with other platforms »

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Open an Account

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