Betterment vs E*Trade - Compare features, fees and more

Betterment vs E*Trade Highlights

Here's a look at the differences between these two investment platforms. Minafi's finances are an open book. See how we make money.

Betterment

Open An Account

Ratings
Rating Type	Rating
Minafi Rating	9/10
Usability Score	10/10
Cost Rating	5/10
Trust Rating	9/10
Company Age Score	5/5
JD Power Score	-

Overview
Overview Feature	Included
Founded	2008
Min Investment	$0.00
Classification	Roboadvisor
Accounts Offered	Joint Non-Profit Roth IRA SEP IRA Taxable Traditional IRA Trusts
How to Access	Android Application Website iOS Application
Allows Investors from	United States of America

Features
Feature	Included
Automatic Investing
Automatic Rebalancing
Automatic Tax-Loss Harvesting
Checking Account
Fractional ETF Shares
Free Trades
Good for Beginners
Good for Day Trading
Good for Retirement
Sign Up Bonus

Fees & Expenses
Fee Type	Included
Management Fee
Monthly Fee	-
Options Fee	-
Trade Fee	-

E*Trade

Open An Account

Ratings
Rating Type	Rating
Minafi Rating	7/10
Usability Score	7/10
Cost Rating	2/10
Trust Rating	9/10
Company Age Score	5/5
JD Power Score	0/10

Overview
Overview Feature	Included
Founded	1982
Min Investment	$0.00
Classification
Accounts Offered	Joint Roth IRA SEP IRA Solo 401(k) Taxable Traditional IRA
How to Access	Android Application Website iOS Application
Allows Investors from

Features
Feature	Included
Automatic Investing
Automatic Rebalancing
Automatic Tax-Loss Harvesting
Checking Account
Fractional ETF Shares
Free Trades
Good for Beginners
Good for Day Trading
Good for Retirement
Sign Up Bonus

Fees & Expenses
Fee Type	Included
Management Fee	-
Monthly Fee	-
Options Fee
Trade Fee	-

Betterment vs E*Trade

Betterment

E*Trade

Rating

Open An Account

Minafi Rating (out of 10)

9/10

7/10

Usability Score (out of 10)

10/10

7/10

Cost Rating (out of 10)

5/10

2/10

Trust Rating (out of 10)

9/10

Company Age Score (out of 5)

5/5

JD Power Score (out of 1,000)

0/10

Overview

Year Founded

2008

1982

Min Investment

$0.00

Classification

Roboadvisor

Accounts Offered

How to Access

Allows Investors from

United States of America

Features

Automatic Investing

Automatic Rebalancing

Automatic Tax-Loss Harvesting

Checking Account

Fractional ETF Shares

Free Trades

Good for Beginners

Good for Day Trading

Good for Retirement

Fees & Expenses

Management Fee

Monthly Fee

Options Fee

Trade Fee

Fee Table (100% = lowest fees)

	$1k	$100k	$1m
1y	71%	71%	42%
10y	64%	42%	35%
30y	71%	57%	50%

View Betterment fees

	$1k	$100k	$1m
1y	85%	85%	64%
10y	78%	64%	50%
30y	50%	28%	21%

View E*Trade fees

Website	https://www.betterment.com/	https://etrade.com
Pros	Super-easy to setup and invest Lower fees (0.25%) than a traditional advisor (1%) Automatic rebalancing Tax-loss harvesting for taxable accounts Cash reserve account offers a competitive APY Joint and single accounts	Built-in bank-to-bank connections for transferring money rather than through a 3rd party. Account offerings for just about everything you could want (401(k), IRA, etc). Full-service platform that doesn’t depend on others. Everything is in-house.
Cons	No direct indexing of stocks Tax-loss harvesting’s benefits may be overstatated No real estate exposure Fees (0.25%) are higher than self-managed accounts Doesn’t take into account investments on other platforms	The number of options may be overwhelming to someone getting started investing. Usability of the interface is focused on power users.
Promotions	Up to 1 year with no advisor fee (up to $100,000)	None
Fees	Avg yearly expenses: 0.36% 0.25% yearly advisor fee for all assets under management 0.40% yearly advisor fee for Premium Investing 0.15% advisor fees for assets above $2 million 0.07% to 0.15% expense ratios for funds (avg 0.11%)	$0 trade fee for stocks, options and ETFs $0.65 trade fee for options contracts $1.50 trade fee for future contracts See all fees

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Betterment vs E*Trade Comparison

Betterment vs E*Trade Highlights

Betterment

E*Trade

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